During the recent quarter of iPhone, it may have a disappointing sales numbers. Nevertheless, the company seeks to give proof that iPhone still has powerful wave of demand to ride.

During the earnings call, the CEO of Apple Tim Cook said that the company has witnessed this quarter with a record-breaking number of Android switchers ever. This means Apple is emphasizing more people from Android are switching to Iphone than they were in the past. Apple saying about this to prove that the brand is still growing.

Perhaps, when iPhone 6 and 6 Plus were released with the larger screens than the previous iPhone’s generation, it’s likely to attract those using Android. There are some analysis sources worried that, Apple might has limit to develop since the iPhone 6 has done so well. It seems like future upgrade of iPhone and its further will still on the way the get the attraction of consumers.

Even though Tim Cook said that the rate of switchers is higher than ever, he didn’t provide the specific number. He just pointed out the various strategies and the grow of iPhone’s market share. It’s convincing first-time smarphone shoppers to choose iPhone. Besides, encouraging the recent customers to keep up with the iPhone when they upgrade.

Then, this isn’t the first time that switching from Android to the iPhone was mentioned by Apple. In the last earnings call, Cook also mentioned the term “switchers” five times.