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Today another round of Xiaomi Sales ended and this weeks batch of Xiaomi Mi3’s and Mi Powerbanks was even faster sold out. Like the last time the 10,400 mAh Powerbanks for 36 RM sold out faster then the smartphone, but all 6000 Mi 3 and 5000 Mi Power Banks sold out in under 15 minutes.

 

While Xiaomi is celebrating this as a major success for the Brand we had a deeper look on their Facebook page and forums and their seem to be a lot of angry customers around. It seems that Xiaomi did not full recover from the technichal issues, which shifted the sales to today. A lot customers on Xiaomi’s Facebook Fanpage complain that the site took a long time to load, and when it loaded, all the MI Powerbanks have been sold out already.

It seems that a lot of customers from the first sale were better prepared this time. We can see a lot of people on the forum and the Malaysia Fan Page that purchased the Mi 3 and Mi Power Banks several times over, resulting in some very disappointed other customers.

By now Xiaomi has not communicated anything official on their Facebook Fanpage. They should be fast with apologizing, before this whole thing turns out in a Social Media Disaster like for Samsung. A lot of people might call Xiaomi’s Marketing Strategy of Scarcity very clever but its essentially very dangerous at the same time.

In Moments like today, when things go wrong and a lot of customers cannot buy their favorite Xiaomi Mi 3 or Powerbank, emotions might as well turn against Xiaomi. And while Xiaomi has communicated that there will be another Sales round very soon, a Strategy of artifically putting scarcity on Sales might very well turn against the so popular Xiaomi Malaysia very fast. Customers in Malaysia are after all smart enough.

What do you think about this? Please tell us in the comments