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This News has potential for a lot of frustration. Xiaomi Malaysia sold it third batch of 5000 MI Powerbanks in less than two minutes. In fact, the official numbers from opening of Flash Sale to Sell Out are 1 minute and 2 seconds. This means that this third Flash Sale beat the prior ones by far and as well that the Mi Powerbank with 10.400 mAh is still very popular. Probably there will be a lot of angry and frustrated Xiaomi Fans right now.

While last sale there were a lot of server side issues, this time it seems that at least there were no technichal issues. Trusting the experience described on the fangpage it seems that this time the site was improved a lot, and the customers did not need to refresh the page constantly to get their orders in.

Still, incredibly to believe but all 5000 units of the Powerbank were sold out in less than 2 minutes. We had a look at the Xiaomi Facebook Fanpage and like last time a lot of angry users complaining on Xiaomi about their frustration. Many indicating that this limiting sales numbers maybe a cheap Marketing Trick.

Last sale already showed that the Flash Sales can be manipulated. While a lot of angry fans could not buy at all, others managed to buy multiple units at once. These were able to order many times in short time and stocking up to sell later at higher prices. It might very well be that more people found out how to game the Xiaomi Order System, including direct links, and ordereded multiple items.

One thing is very clear if you followed the whole Xiaomi Launch. While Xiaomi was very popular in the beginning, especially because of their attractive pricing, now they start hurting their brand. Especially the relationship to their fans, gets damaged by these Marketing tactics. Xiaomi should really learn from the Samsung Social Media Debacel.

Lets see how Malaysia will react and hopefully they will voice their apologies soon.

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