Tag: nokia

Nokia is hiring software experts, testing new products and seeking sales partners as it plots its return to the mobile phone and consumer tech arena it abandoned with the sale of its handset business.
Once the world’s biggest maker of mobile phones, the Finnish firm was wrong footed by the rise of smartphones and eclipsed by Apple and Samsung. It sold its handset business to Microsoft  in late 2013 and has since focused squarely on making telecoms network equipment.
[adslayout-display]Though Nokia sold their mobile division to the Redmond-based company, it seems like nothing can stop them to come back to the mobile market next year. Once the non-compete deal between Microsoft and Nokia ends, they will return to producing phones, but perhaps in co-operation with with someone else.

Right now, Nokia is planning for a brand licensing model of their own and putting much effort in finding human resources for making the upcoming machine. We say this because not long ago, Nokia was caught advertising many new jobs on LinkedIn network. Some of the positions are related to product development, while some of other are for engineers focusing on Android. This makes us think that Nokia will enter the Android smartphone field in the future.

On the other hand, we can see that Nokia wants to experiment something new besides regaining  the success they used to have. One example is Nokia N1, which is an Foxconn-made tablet coming with good specs and design. Furthermore, we all know that it is the very first device to sport a USB Type-C port, a feature that most smartphone brands are intending to equip their handsets with. Despite the limited markets for Nokia N1, it is still a great way to step into this new business area. Apart from the Nokia N1, their new projects include Z Launcher and Virtual Reality camera.

Z Launcher is a new interface for all Android phones of Nokia. Currently, it has just been released with a beta version. It is really easy to use ZLaunch. It has a quickly searching function that you can use only one finger to launch the program or content you need.
[adslayout-video]Nokia N1 runs on Nokia ZLauncher! 

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As for the Nokia VR camera, actually it is named Nokia OZO and described as “the first commercially available virtual reality (VR) camera designed and built for professional content creators and the first in a planned portfolio of digital media solutions from Nokia Technologies, the company’s advanced technology and licensing business.” With this camera, you can capture stereoscopic 3D video in 360-degree panoramas. And if having VR headsets, you can watch videos with a feeling like you are in the middle of the action. Sounds great!

NEWCOMERS

Brand-licensing models are not new in the industry; European companies like Philips and Alcatel have made money from consumer electronics by licensing out their brand after capitulating to Asian competitors more than a decade ago.
But given the crop of newcomers like China’s Xiaomi and India’s Micromax, it may not be possible for Nokia to reproduce even the minor successes that Philips and Alcatel were able to achieve by renting out their brand.
With advances in contract manufacturing and standardization of software, components and features like touch-screens, it is also easier than ever for companies to outsource everything to produce lookalike phones.
The strength of the Nokia brand – crucial to the success of such licensing deals – is also open to debate.
The company says its brand is recognized by four billion people. But, after being consistently ranked as one of the world’s top-five brands in the decade up to 2009 according to market researcher Interbrand, it has since nose-dived and now looks set to disappear from top 100 lists.
So, in conclusion, we are glad that Nokia is taking many moves to prepare for their return in 2016 by starting hiring many talents for the company and thinking of new interesting things. Hope a new Nokia machine will be coming soon!

Lately, we are informed that the European Commission has approved the request of buying Alcatel-Lucent from Nokia. This is such a new move in Nokia’s strategy to come back next year.

As far as we know, Alcatel-Lucent S.A. is a French global telecommunications equipment company, whose headquarter is based in Boulogne-Billancourt, France. Though it can be a not-so-familiar name on the mobile market in Asia, it is still a monster in the tech industry.

We think that the merging between Nokia and Alcatel, they will become a strong competitor against Samsung company with highest sale report currently as well as other giants. On the other hand, if only looking at the the EU market, the European Commision has another idea. When considered and agreed with the proposal of Nokia, they concluded that the acquisition “would not raise competition concerns” between many other well-known members in the market, namely Ericsson, Huawei, Samsung and ZTE. In addition, the merger would not “make it harder for new or small players to enter and expand in the market.”

Besides that, Nokia CEO Rajeev Suri is reported to run the new emerged company in China and take on contracts with the 2 biggest U.S. carriers: Verizon Communications and AT&T.

To recap, we are quite interested in the combination of Nokia and Alcatel as well as the products that they will introduce in the future. It looks like Nokia in 2016 will bring many surprises to the mobile world. Are you waiting for this as much as we are? Share with us your thinking!

In the year 2013, when Microsoft acquired Nokia, it let 18,000 employees quit their jobs. Recently, a bad news was announced by Satya Nadella – Microsoft‘s CEO. Microsoft lays off 7,800 jobs, especially in term of the company’s phone business. The job cuts amount is more than 6% of this company work force.

Some 2,300 of the 7,800 Microsoft lay offs announced in the memo will be in Finland, where Nokia is based.

“The loss of so many jobs is very sad for the whole society and for the individuals affected,” the government in Helsinki said, according to the BBC.

Besides, it writes off nearly all of the value of Nokia acquisition.  Microsoft would take approximately $7.6 billion accounting charge associated to the acquisition of Nokia Devices and Services. The company said it would also take a cash restructuring charge of $750 million to $850 million related to the layoffs.

Mr. Nadella said that there will be a move “from a strategy to grow a standalone phone business to a strategy to grow and create a vibrant Windows ecosystem that includes our first-party device family”. In the coming stage, Microsoft Windows and Devices will mostly focus on three customer segments :  businesses, value phone buyers, and Windows fans.

Hope that after releasing Windows 10, Microsoft can make the income value of Lumia smartphone running Windows Phone be more positive.

While cutting the losses regarded of Nokia, Mr.Nadella has expanded its Office applications for Android and iOS. Those have made a spotlight for its broader mobile busniess and created a hit with reviewers and users.