{"id":36440,"date":"2017-01-25T09:31:52","date_gmt":"2017-01-25T09:31:52","guid":{"rendered":"http:\/\/www.pricepony.com.my\/blog\/?p=36440"},"modified":"2017-01-25T09:31:52","modified_gmt":"2017-01-25T09:31:52","slug":"smartphone-assistant-why-female","status":"publish","type":"post","link":"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/","title":{"rendered":"Smartphone Assistant &#8211; Why Mostly Female?"},"content":{"rendered":"<p><strong>Apple\u2019s Siri,\u00a0Amazon\u2019s Alexa, Microsoft\u2019s Cortana, Samsung\u2019s S Voice, and Google Now: They are our personal voice assistants which try to simplify our daily live by voice commands. But why are our smartphone assistants mostly\u00a0feminine, or rather always feminine by default?<\/strong><\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- New Top AD MY Mobile 1 -->\n        <ins class=\"adsbygoogle\"\n             style=\"display:inline-block;width:320px;height:100px\"\n             data-ad-client=\"ca-pub-4796993490224996\"\n             data-ad-slot=\"2390501667\"><\/ins>\n        <script>\n        (adsbygoogle = window.adsbygoogle || []).push({});\n        <\/script><\/div><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36442\" src=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice-3.jpg\" alt=\"Smartphone Assistant\" width=\"399\" height=\"250\" srcset=\"https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice-3.jpg 660w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice-3-300x188.jpg 300w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice-3-640x401.jpg 640w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n<h3>Why is our Smartphone Assistant\u00a0Mostly\u00a0Female?<\/h3>\n<p>Have you ever wondered why your smartphone assistant sounds female? In most countries voice assistants are female. Whether it is voicemail boxes, GPS devices or computer voices. But why is that so? The first reason I that people are conditioned to expect women, not men, to be in administrative roles. It is a little bit old-fashioned but according to the Stanford communications professor Clifford Nass \u201cIt\u2019s much easier to find a female voice that everyone likes than a male voice that everyone likes.\u201d<\/p>\n<p>Another explanation is that the\u00a0female phone fixation is conditioned by biological factors. Scientific studies have shown that the sound of a woman&#8217;s voice is preferred. This people\u2019s predilection already begins at a very early stage of their lives, explains Clifford Nass. Already in the mother&#8217;s body, the fetuses react to the voice of their mother, but not to that of their father or another female person.<\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- MY End of Content -->\n            <ins class=\"adsbygoogle\"\n                 style=\"display:inline-block;width:300px;height:250px\"\n                 data-ad-client=\"ca-pub-4796993490224996\"\n                 data-ad-slot=\"7887885268\"><\/ins>\n            <script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n            <!-- MY News Mobile Middle -->\n                                <ins class=\"adsbygoogle\"\n                                     style=\"display:inline-block;width:300px;height:250px\"\n                                     data-ad-client=\"ca-pub-4796993490224996\"\n                                     data-ad-slot=\"3890141663\"><\/ins>\n                                <script>\n                                (adsbygoogle = window.adsbygoogle || []).push({});\n                                <\/script><\/div><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36443\" src=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice.jpg\" alt=\"Smartphone Assistant\" width=\"358\" height=\"250\" \/><\/p>\n<p>Also, historical factors are a reason why female voices are preferred. Already in World War II navigation systems were used for aircraft with female computer voices to differentiate clearly from the voices of male pilots. In addition, in times of radiotelephone traffic, all telephone calls were transferred manually and this was a women\u2019s work. That\u2019s why we are used to hearing female voices and using them on\u00a0our smartphone assistant.<\/p>\n<h3>Smartphone Assistant also with Male Voices<\/h3>\n<p>Now you know the reasons why the <a href=\"http:\/\/www.pricepony.com.my\/blog\/top-5-trending-smartphones-2\/\">smartphone <\/a>assistant is mostly female. It is quite interesting, isn&#8217;t it? However, all voice-controlled\u00a0assistants are female by default but you can change easily to a male voice if you prefer this.<\/p>\n<div class=\"903844ba193d23ab2be2617b0fd6a8be\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- MY End of Content -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:300px;height:250px\"\r\n     data-ad-client=\"ca-pub-4796993490224996\"\r\n     data-ad-slot=\"7887885268\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s Siri,\u00a0Amazon\u2019s Alexa, Microsoft\u2019s Cortana, Samsung\u2019s S Voice, and Google Now: They are our personal voice assistants which try to simplify our daily live by voice commands. But why are our smartphone assistants mostly\u00a0feminine, or rather always feminine by default? Why is our Smartphone Assistant\u00a0Mostly\u00a0Female? Have you ever wondered why your smartphone assistant sounds female? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":36443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1086,1087,1085],"class_list":["post-36440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alexa","tag-cortana","tag-siri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smartphone Assistant - Why Mostly Female? - Price Pony Malaysia<\/title>\n<meta name=\"description\" content=\"Apple\u2019s Siri, Amazon\u2019s Alexa, Microsoft\u2019s Cortana, Samsung\u2019s S Voice, and Google Now: Why are our smartphone assistants all feminine by default?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphone Assistant - Why Mostly Female? - Price Pony Malaysia\" \/>\n<meta property=\"og:description\" content=\"Apple\u2019s Siri, Amazon\u2019s Alexa, Microsoft\u2019s Cortana, Samsung\u2019s S Voice, and Google Now: Why are our smartphone assistants all feminine by default?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/\" \/>\n<meta property=\"og:site_name\" content=\"Price Pony Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-25T09:31:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice-e1485326688698.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"358\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"chris eilers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"chris eilers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/\"},\"author\":{\"name\":\"chris eilers\",\"@id\":\"https:\/\/www.pricepony.com.my\/blog\/#\/schema\/person\/c338807e08d2e0642a2680633342a0b6\"},\"headline\":\"Smartphone Assistant &#8211; Why Mostly Female?\",\"datePublished\":\"2017-01-25T09:31:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/\"},\"wordCount\":328,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2017\/01\/female-voice-e1485326688698.jpg\",\"keywords\":[\"alexa\",\"cortana\",\"siri\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/\",\"url\":\"https:\/\/www.pricepony.com.my\/blog\/smartphone-assistant-why-female\/\",\"name\":\"Smartphone Assistant - Why Mostly Female? 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