{"id":1540,"date":"2014-11-12T08:52:44","date_gmt":"2014-11-12T08:52:44","guid":{"rendered":"http:\/\/www.pricepony.com.my\/blog\/?p=1540"},"modified":"2014-11-12T09:03:12","modified_gmt":"2014-11-12T09:03:12","slug":"xiaomi-usd-300-million-investment","status":"publish","type":"post","link":"https:\/\/www.pricepony.com.my\/blog\/xiaomi-usd-300-million-investment\/","title":{"rendered":"Xiaomi invests US$300 Million into Video Website"},"content":{"rendered":"<p>The news about Xiaomi just keep coming these days. Xiaomi has apparently invested <strong>USD$300 Million into the chinese online video website IQiyi.com.<\/strong> This investment is part of Xiaomi&#8217;s strategy of increasing their online TV content and comes shortly after their announcement of <a title=\"Breaking: Xiaomi raises $1.5 Billion Record Funding Round!\" href=\"http:\/\/www.pricepony.com.my\/blog\/xiaomi-1-5-billion-funding-round\/\">raising USD1.5 Billion in a new funding round.<\/a><\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- New Top AD MY Mobile 1 -->\n        <ins class=\"adsbygoogle\"\n             style=\"display:inline-block;width:320px;height:100px\"\n             data-ad-client=\"ca-pub-4796993490224996\"\n             data-ad-slot=\"2390501667\"><\/ins>\n        <script>\n        (adsbygoogle = window.adsbygoogle || []).push({});\n        <\/script><\/div><\/p>\n<p><a href=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/11\/xiaomi-investment.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1541\" src=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/11\/xiaomi-investment.jpg\" alt=\"xiaomi investment\" width=\"400\" height=\"667\" srcset=\"https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/11\/xiaomi-investment.jpg 400w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/11\/xiaomi-investment-180x300.jpg 180w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/11\/xiaomi-investment-384x640.jpg 384w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/11\/xiaomi-investment-300x500.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>IQiyi.com is owned by chinese Google, the search engine Baidu and Xiaomi will be the first major shareholder. At the same time Baidu has also increased their investment amount into the website, to match Xiaomi&#8217;s investment.<\/p>\n<p>According to China Business Network at the same time Xiaomi invested into another chinese video website, Youku Tudou. Both of the online video websites, IQiyi.com and Youku Tudou own TV licences by the Chinese government.<\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- MY End of Content -->\n            <ins class=\"adsbygoogle\"\n                 style=\"display:inline-block;width:300px;height:250px\"\n                 data-ad-client=\"ca-pub-4796993490224996\"\n                 data-ad-slot=\"7887885268\"><\/ins>\n            <script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n            <!-- MY News Mobile Middle -->\n                                <ins class=\"adsbygoogle\"\n                                     style=\"display:inline-block;width:300px;height:250px\"\n                                     data-ad-client=\"ca-pub-4796993490224996\"\n                                     data-ad-slot=\"3890141663\"><\/ins>\n                                <script>\n                                (adsbygoogle = window.adsbygoogle || []).push({});\n                                <\/script><\/div><\/p>\n<p><a href=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/10\/xiaomi-apple1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-1198\" src=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/10\/xiaomi-apple1.jpg\" alt=\"xiaomi-apple1\" width=\"640\" height=\"359\" srcset=\"https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/10\/xiaomi-apple1.jpg 640w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/10\/xiaomi-apple1-300x168.jpg 300w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2014\/10\/xiaomi-apple1-80x45.jpg 80w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Xiaomi&#8217;s CEO on being compared often to Steve Jobs and Apple remarked already earlier that he sees Xiaomi much more like Amazon: <strong><em>\u201cOur business model is more similar to Amazon,\u201d Lei said, referring to Amazon\u2019s habit of selling hardware at cost. On their profit strategy he said \u201cWe sell all our products online and our gross profit rate is very low. Our price is one third of Apple\u2019s,\u201d he said. \u201cWe make our profits through content and services.\u201d<\/em><\/strong><\/p>\n<p>Last month Xiaomi already announced that they were going to invest nearly USD$1 Billion into internet TV content to increase their offering on MiTV and Mi BOX. Xiaomi&#8217;s expansion into online tv content puts them up against other chinese online giants like Tencent and AliBaba that are also investing agressively into Online TV Content.<\/p>\n<p>Earlier we reported that Xiaomi is targeting to close a<strong> USD$1.5 Billion funding round.<\/strong> A big share of this funding will go into buying and developing their own video content for Xiaomi TV.<\/p>\n<div class=\"903844ba193d23ab2be2617b0fd6a8be\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- MY End of Content -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:300px;height:250px\"\r\n     data-ad-client=\"ca-pub-4796993490224996\"\r\n     data-ad-slot=\"7887885268\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>The news about Xiaomi just keep coming these days. Xiaomi has apparently invested USD$300 Million into the chinese online video website IQiyi.com. This investment is part of Xiaomi&#8217;s strategy of increasing their online TV content and comes shortly after their announcement of raising USD1.5 Billion in a new funding round. IQiyi.com is owned by chinese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xiaomi invests US$300 Million into Video Website - Price Pony Malaysia<\/title>\n<meta name=\"description\" content=\"Xiaomi invests US$300 million into chinese Online Video website. 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