{"id":11542,"date":"2015-10-09T08:06:58","date_gmt":"2015-10-09T08:06:58","guid":{"rendered":"http:\/\/www.pricepony.com.my\/blog\/?p=11542"},"modified":"2015-10-09T08:32:36","modified_gmt":"2015-10-09T08:32:36","slug":"if-sony-profit-in-2016-keeps-dropping-we-will-not-see-sony-phones-anymore","status":"publish","type":"post","link":"https:\/\/www.pricepony.com.my\/blog\/if-sony-profit-in-2016-keeps-dropping-we-will-not-see-sony-phones-anymore\/","title":{"rendered":"If Sony profit in 2016 keeps dropping, we will not see Sony phones anymore?"},"content":{"rendered":"<p><em>I know many of you out here are big Sony fans, or at least, many of you here are impressed by the latest Sony flagships such as <a href=\"http:\/\/www.pricepony.com.my\/blog\/sony-xperia-z5-23mp-camera-scores-87-dxomark-points-best-of-the-best\/\" target=\"_blank\">Xperia Z5<\/a>. Despite the fact that there are attractive and awesome devices, Sony still has some\u00a0that\u00a0failed to make good sales because of their high prices&#8230;\u00a0<\/em><\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- New Top AD MY Mobile 1 -->\n        <ins class=\"adsbygoogle\"\n             style=\"display:inline-block;width:320px;height:100px\"\n             data-ad-client=\"ca-pub-4796993490224996\"\n             data-ad-slot=\"2390501667\"><\/ins>\n        <script>\n        (adsbygoogle = window.adsbygoogle || []).push({});\n        <\/script><\/div><\/p>\n<p><a href=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-11544\" src=\"http:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1-1024x543.jpg\" alt=\"Sony-Xperia-Z4-1\" width=\"490\" height=\"260\" srcset=\"https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1-1024x543.jpg 1024w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1-300x159.jpg 300w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1-640x339.jpg 640w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1-372x198.jpg 372w, https:\/\/www.pricepony.com.my\/blog\/wp-content\/uploads\/2015\/10\/Sony-Xperia-Z4-1.jpg 1980w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<p>According to Sony Mobiles, the past couple of years have been very tough on them, talking about their mobile business. The company\u2019s shares in the global market kept dropping, and so did their number of handsets shipped worldwide.<\/p>\n<h3><a href=\"http:\/\/www.pricepony.com.my\/blog\/sony-xperia-z5-compact-gets-complaints-about-overheating\/\" target=\"_blank\">Sony phones<\/a> alert \u2013 profits endangered<\/h3>\n<p>With such business condition, Kazuo Hirai, Sony\u2019s Chief Executive has announced that, the company may start to look for \u201calternative options\u201d if their profit doesn\u2019t improve in 2016.<\/p>\n<p>Here is what he said in exact quoting:<\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- MY End of Content -->\n            <ins class=\"adsbygoogle\"\n                 style=\"display:inline-block;width:300px;height:250px\"\n                 data-ad-client=\"ca-pub-4796993490224996\"\n                 data-ad-slot=\"7887885268\"><\/ins>\n            <script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n            <!-- MY News Mobile Middle -->\n                                <ins class=\"adsbygoogle\"\n                                     style=\"display:inline-block;width:300px;height:250px\"\n                                     data-ad-client=\"ca-pub-4796993490224996\"\n                                     data-ad-slot=\"3890141663\"><\/ins>\n                                <script>\n                                (adsbygoogle = window.adsbygoogle || []).push({});\n                                <\/script><\/div><\/p>\n<p style=\"text-align: center;\"><em>\u201cWe will continue with the business as long as we are on track with the scenario of breaking even next year onwards \u2026 Otherwise, we haven\u2019t eliminated the consideration of alternative options.\u201d<strong> \u2013 Sony Chief Executive Kazuo Hirai<\/strong><\/em><\/p>\n<p>It seems that Sony has been struggling quite considerably before deciding to publish this intention to the internet. Although we can\u2019t deny their efforts in trying to excel in the mobile industry, the bitter fact is that their Xperia brand is fading considerably.<\/p>\n<p>So far, <a href=\"http:\/\/www.pricepony.com.my\/blog\/beautiful-sony-xperia-z5-premium-hands-on-worlds-first-4k-display\/\" target=\"_blank\">Sony <\/a>Mobiles division has claimed a 60 billion yen (which is around 480 million dollars) loss this year. This is way too much, much higher than the expected loss of 39 billion yen the company predicted back in April 2015 \u2013&gt; Yes, now you know how serious the situation is!<\/p>\n<h3>Sony smartphones decline \u2013 Why?<\/h3>\n<p>Using a Sony smartphone myself (a Sony Xperia M4 Aqua), and despite my love for it so far, I personally can spotted several reasons why Sony is not doing so great any more compare to other competitors. Firstly, the company focuses on quality. But quality itself is not enough nowadays. You need fancy design, affordable price and innovations. Many people complain recent Xperia smartphones look mostly, if not exactly the same. And <a href=\"http:\/\/www.pricepony.com.my\/blog\/crazy-sony-xperia-m5-arrived-in-malaysia-pricing-rm-15k\/\" target=\"_blank\">Sony Xperia smartphones<\/a> keep coming with average battery capacity and rather over-average pricing.<\/p>\n<p><em>In conclusion, we cannot tell much now whether Sony will quit making smartphones or not. But, let&#8217;s hope for a bright future of Sony phones!<\/em><\/p>\n<div class=\"903844ba193d23ab2be2617b0fd6a8be\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- MY End of Content -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:300px;height:250px\"\r\n     data-ad-client=\"ca-pub-4796993490224996\"\r\n     data-ad-slot=\"7887885268\"><\/ins>\r\n<script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script>\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>I know many of you out here are big Sony fans, or at least, many of you here are impressed by the latest Sony flagships such as Xperia Z5. Despite the fact that there are attractive and awesome devices, Sony still has some\u00a0that\u00a0failed to make good sales because of their high prices&#8230;\u00a0 According to Sony [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[68],"class_list":["post-11542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-sony"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>If Sony profit in 2016 keeps dropping, we will not see Sony phones anymore? - Price Pony Malaysia<\/title>\n<meta name=\"description\" content=\"Despite the fact that there are attractive and awesome Sony phones, the company is struggling through some hard moment to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pricepony.com.my\/blog\/if-sony-profit-in-2016-keeps-dropping-we-will-not-see-sony-phones-anymore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If Sony profit in 2016 keeps dropping, we will not see Sony phones anymore? 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