Nokia is famous for making one of the highest qualities all over the world. And if the camera comes with the “Pureview” badge, it definitely becomes a huge bomb in the market. But what does it mean when we say Pureview? Is it really worth it?

Nokia Pureview camera: world’s best quality

Who doesn’t fancy a Nokia smartphone with a decent camera, especially when it is branded with the famous “Pureview” sensor. However, not all of us really understand what Pureview camera really is, or what effect it can bring to the pictures taken by Nokia smartphones. By definition, Nokia Pureview is an exclusive range of premium smartphone camera developed by the Finnish company.

Nokia Pureview camera technology has received significant compliments both from critics and users around the world. To gain its popularity, the camera has to follow a delicate functioning process. It was developed with a premium on-chip image processor. This processor helps reduce noises, enhance digital zoom and offer extraordinary image scaling. Different Nokia Lumia smartphones come with different camera resolution, in combination with the Pureview technology. For example, Nokia 808 with 41MP is equipped with Carl Zeiss optics, Nokia 1020 has OIS under the hood.

In case you are wondering what Image scaling means, here is a simplified explanation. The technology gives you the advantage of much larger pixels. This mean, under the same lighting condition, more light is fitted into the Pureview camera, creating a sharper and more vivid picture quality compared to the same resolution of other sensors. This Image scaling advantage even work in the after-processes like noise removal and other retouches. By launching Pureview camera technology, Nokia also emphasized that huge megapixels are not everything. In order to capture a good photo, the quality of the optics also matter. Thats why the company teamed up with Carl Zeiss in producing their smartphone cameras.

Nokia Pureview camera: costing a great deal?  Or no?

As the name suggest, Nokia Pureview camera created very pure views on your pictures: more light, clearer details, better raw images. And if you think the technology costs us a lot to buy, get ready to be surprised. Nokia has a wide range of smartphones that come  with this exclusive technology, from very budget to more high-end price tags.