Of course everyone will be proud of the things they created and may brag a bit to others that they are they best. But, in case of Xiaomi, they just cannot easily tell the world so!

Reportedly, Xiaomi is under investigation since they have violated a newly passed legislation in China, saying that it is forbidden to use superlative wording in advertisement. This also means Chinese companies can no longer claim their products are “the best” or “the most advanced.”, according to Digitaltrends. For any violation of the law, penalties start at $31,000 (about RM137,522) and perhaps stricter penalties will possibly be brought into play if the severity of the violation increases.

As for the Xiaomi’s situation, it was said that a rival phone maker called Cong had reported Xiaomi to the authorities when Xiaomi announced their phone featured “first-class” and “the king of screens”, which could help the company gain more fame in the smartphone market. In addition, Cong CEO Tan Wesheng was also concerned such phrases could misled consumers into really believing it.

However, we should be careful because previously, another rival of Xiaomi was fined $23,500 (about RM104,250) for making false statements about Xiaomi company. And this time, we cannot exclude the possibility that Cong was just trying to grasp some attention. Don’t you think?

In fact, we all know that who sells things will use those familiar superlatives. Now they are banned, and we guess that new strange ones will be created. Like Apple, they constantly uses the words “magical” and “amazing” for marketing their machines. So, would Apple have trouble when putting ads up in China? Would that get the firm in trouble in China?

Well, we wonder how Xiaomi is going to deal with this issue and whether it affects much the Xiaomi sales in the near future. Let’s wait and see!