The world’s cheapest 2K smartphone has just had a price cut in China, from CNY 2000 (RM 1182) down to CNY 1799 (RM 1063).

The IUNI U3, the current flagship of IUNI, already made a controversy last year due to its surprising price. Now, it even gets cheaper. A 10% off will boost sales of this 2K phone for sure.

Let’s us remind you a bit about IUNI U3 specs. Not only the price is amazing but the hardware is also incredible. The phone features 5.5” 2K Sharp display (2560 x 1440 pixels), 3GB RAM, 32GB of internal storage and a 3000 mAh battery. It is powered by a quad-core Snapdragon 801 system chip with an Adreno 330 GPU. It runs on IUNI OS with Android 4.4.4 KitKat pre-installed. It has a 13MP rear camera with Sony sensor plus OIS and a 4MP Ultrapixel front camera.

Of course, the screen is the most highlighted feature. This 538ppi screen takes up 77% of the front. Compared to the OPPO Find 7, which has the same 5.5” screen, the phone comes in a smaller dimension.

There are three color variants for you to choose: black, white and light green.

So what are you thinking about this price drop? Is it IUNI’s strategic move or is it one step to prepare to its next flagship? Share your point of view with us in the comment below.