Nokia recruiting talents, promising a HUGE come back
Nokia is hiring software experts, testing new products and seeking sales partners as it plots its return to the mobile phone and consumer tech arena it abandoned with the sale of its handset business.
Once the world’s biggest maker of mobile phones, the Finnish firm was wrong footed by the rise of smartphones and eclipsed by Apple and Samsung. It sold its handset business to Microsoft in late 2013 and has since focused squarely on making telecoms network equipment.
[adslayout-display]Though Nokia sold their mobile division to the Redmond-based company, it seems like nothing can stop them to come back to the mobile market next year. Once the non-compete deal between Microsoft and Nokia ends, they will return to producing phones, but perhaps in co-operation with with someone else.
Right now, Nokia is planning for a brand licensing model of their own and putting much effort in finding human resources for making the upcoming machine. We say this because not long ago, Nokia was caught advertising many new jobs on LinkedIn network. Some of the positions are related to product development, while some of other are for engineers focusing on Android. This makes us think that Nokia will enter the Android smartphone field in the future.
On the other hand, we can see that Nokia wants to experiment something new besides regaining the success they used to have. One example is Nokia N1, which is an Foxconn-made tablet coming with good specs and design. Furthermore, we all know that it is the very first device to sport a USB Type-C port, a feature that most smartphone brands are intending to equip their handsets with. Despite the limited markets for Nokia N1, it is still a great way to step into this new business area. Apart from the Nokia N1, their new projects include Z Launcher and Virtual Reality camera.
Z Launcher is a new interface for all Android phones of Nokia. Currently, it has just been released with a beta version. It is really easy to use ZLaunch. It has a quickly searching function that you can use only one finger to launch the program or content you need.
[adslayout-video]Nokia N1 runs on Nokia ZLauncher!
As for the Nokia VR camera, actually it is named Nokia OZO and described as “the first commercially available virtual reality (VR) camera designed and built for professional content creators and the first in a planned portfolio of digital media solutions from Nokia Technologies, the company’s advanced technology and licensing business.” With this camera, you can capture stereoscopic 3D video in 360-degree panoramas. And if having VR headsets, you can watch videos with a feeling like you are in the middle of the action. Sounds great!
Brand-licensing models are not new in the industry; European companies like Philips and Alcatel have made money from consumer electronics by licensing out their brand after capitulating to Asian competitors more than a decade ago.
But given the crop of newcomers like China’s Xiaomi and India’s Micromax, it may not be possible for Nokia to reproduce even the minor successes that Philips and Alcatel were able to achieve by renting out their brand.
With advances in contract manufacturing and standardization of software, components and features like touch-screens, it is also easier than ever for companies to outsource everything to produce lookalike phones.
The strength of the Nokia brand – crucial to the success of such licensing deals – is also open to debate.
The company says its brand is recognized by four billion people. But, after being consistently ranked as one of the world’s top-five brands in the decade up to 2009 according to market researcher Interbrand, it has since nose-dived and now looks set to disappear from top 100 lists.
So, in conclusion, we are glad that Nokia is taking many moves to prepare for their return in 2016 by starting hiring many talents for the company and thinking of new interesting things. Hope a new Nokia machine will be coming soon!